There were television shows made about Mohanlal, shows hosted by Mohanlal and many commercial movies used ‘Lalettan’ reference to generate frenzy in theatres. Mohanlal went one step ahead to become a brand in himself. It’s no surprise that he became the icon or poster boy of Malayalam cinema by 2000’s along with another superstar Mammootty. Mohanlal has played a plethora of characters during this golden era of Malayalam cinema thanks to some brilliant filmmakers and writers like Padmarajan, IV Sasi, Venu Nagavalli, Lohithadas, Faasil, G Aravindan, MT Vasudevan Nair among others who created some relatable, versatile and intense characters for the actor to portray on screen. Such is the impact this veteran actor has on the hearts of viewers, thanks to some memorable roles he portrayed during the ‘80s and ‘90s. Malayalam film industry is completed by Mohanalal, or Mohanlal completes this comparatively small south Indian film industry. To understand the lack of quality in content and narration of superstar movies, we will take Mohanlal’s cinematic journey since 2000 as a reference. They spend money to make more money, but will their business model survive with their age-old formula of mass masala movies? Let’s see if these mass movies still have the power to draw people into theatres, or has their time come to step away as we can see movies with grounded scripts and relatable characters gaining more popularity among the audience. Mohanlal and Prithviraj have their own production companies, if not in their name, and have every right to view cinema as a business.
Prithviraj, who made Lucifer with Mohanlal in the lead role in 2019, has even admitted that if movies like Lucifer are marketed and branded well, it can increase the economic mileage of small industries like Mollywood. These superstars and their ‘mass’ movies, riddled with predictability and clichés, boost the finances of the industry. When this phenomenon comes to the Malayalam film industry, we don’t have many names other than the big M’s – Mohanlal and Mammootty. If Bollywood has Salman Khan, Tollywood has Pawan Kalyan, Kollywood has Rajinikanth, Vijay, Ajith among others to do larger than life roles. Superstardom and mass movies have been an essential part of all film industries for years now.
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